Setting tuition each year is one of the most consequential decisions independent school leaders and boards make. It sits at the intersection of mission and market, requiring schools to balance affordability, accessibility, competitiveness, and long-term financial sustainability. And the stakes are high: for most independent schools, tuition is the single largest driver of financial health.

In every school’s financial model there are small levers and big levers. Leaders spend enormous energy adjusting the small ones – managing expenses, refining staffing allocations, trimming program costs. Those matter, but tuition strategy is one of the biggest levers a school has. Getting it right, now and over time, has an outsized impact on sustainability.

In this practical breakout session, Sadie Albertyn of Mission & Data explores how schools can think more strategically about tuition pricing and financial aid in order to strengthen Net Tuition Revenue, the financial engine that powers most independent schools. We’ll examine how pricing decisions, discounting strategies, enrollment demand, and financial aid policies interact to shape overall financial and organizational sustainability.