At a moment when perceived value, affordability concerns, and demographic pressures are reshaping family decision making, savvy pricing strategy has never been more important. Strategic alignment across finance, enrollment, and governance not only strengthens a school’s ability to optimize net tuition revenue but also advances broader financial and organizational sustainability. Participants will explore how Business Office leaders, the Director of Enrollment Management, the Head of School, finance committees, and full board of trustees each play distinct yet interconnected roles in shaping tuition strategy, discounting, and net tuition revenue decisions. Drawing upon behavioral economics, emerging family perception data, and real-world independent school examples, the session will include both successes and pitfalls to avoid.