The Admission/Enrollment Office produces a strategic dataset that has a significant impact on the entire school. Admission applications, financial aid awards, and enrollment contracts are channeled through a variety of platforms. Enrolled student data flows downstream to the student information system, impacting academics and student life teams, and ends up in the Advancement Office, where family and alumni relationships are cultivated. If there is one area where technology leaders and institutional researchers can have the most positive influence on the data culture of the school, it is the Admission/Enrollment Office. Join Mission & Data as we map out the low-hanging fruit in admission data, outline actionable strategies to build a dynamite Tech - Admission/Enrollment partnership, and share best practices in our work with schools from around the country.