How can we be more intentional and effective in filling our admission funnel? What tools can we utilize to understand our current and potential markets? In this session, participants will learn about current trends in independent school admission and enrollment management, best practices for admission data governance, how to use internal and external data to identify opportunities in day and boarding markets, and insights for growing collaboration with advancement/development to apply these tools by building on relationships with current and past families and students. Participants will select one area they would like to dive more deeply into during a facilitated roundtable following this session and leave the event with tangible insights and skills to bring back to their work at their school.